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The Dream Factory // Studio Tour

Carly Rae - Owner of Carly Rae Weddings #carlyraeweddings

Everyday of the week we collaborate with brides to create unique designs for their big day.  Its rare that we get an opportunity to design for ourselves and create something that brings us personal joy and satisfaction.  So on January 6th, 2014 when Billy and I stood on the porch of our first studio it was a bit of an overwhelming experience.  With keys in hand we both took a moment to reflect on the crazy journey before opening the doors to an entirely new chapter in our lives.  Inside we found 1,200 square feet of white walls and while we enjoy a good challenge, this one truly stretched us.  At first the questions were rather basic: Should we paint?  Where would we sit?  Do we want desks or more of an open seating feel?  As time went on the questions began to shift: What color temperature light bulbs do we buy?  What texture were you thinking for the cabinet’s handles?  Do you want a blush pink, soft pink or antiqued pink couch?  Yes these were real conversations, and yes Billy cares deeply about the shade of pink that he wishes to sit upon (Its one of the many reasons why I love that man).

8 mood boards, 7 concept guides, and 6 months later we finished.  I remember standing in our entry way one night after a 15 hour day and as I took a step back to take it all in I broke down in tears.  It wasn’t exhaustion, it wasn’t even a rough week, it was pure joy.  These dreams Billy and I have been chasing had finally come true and this space, for whatever reason, embodied those dreams.  Needless to say thats where the name came from.  As a finishing touch we decided to call the studio The Dream Factory and placed the logos on the front door to act as a reminder that anything is possible.  Two years ago we laughed at the idea of ever owning a studio and now everyday as we show up to work we are reminded that the crazy ideas are the only ones worth pursuing.

The Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddings

One of my favorite rooms in the space is our little consultation room in the front.  With gold polka dots on the walls, a pink couch, and some fun pillows I always enjoy meeting with brides to be and chatting about their big day.

The Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddings

Ever sit in a boring staff meeting for hours and hours?  We hate those kind of meetings and firmly believe that design can solve that problem.  Welcome to our office!  Can you imagine sitting in a navy velvet swivel chair AND being bored?  Me neither.

Artwork from left to right: Pink O’mbre, Tea Time, Pineapple, The Pool, Geometric heart, Follow Your Dreams, Flamingo, Green leaves, Elephant, Lonely Palm Tree, Hello Love, Birds on a wire, The Lone Giraffe, Paris, USA Pastel, Ferris Bueller, Goal Digger, Roller Coaster, Abstract Pastels, What does the pink fox say, Ice Cream!

Furniture from left to right: Credenza (Local thrift shop), Record Player, Standing Lamp, Otis Swivel Chairs, Murphy Sofa, Geometric Rug, Glass top table, Gold side table.

The Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddingsThe Dream Factory Studio Tour #carlyraeweddingsColored Glass #carlyraeweddings

These incredible photos by the talented Meghan Kay Sadler capture the space beautifully.  However, I would have to say its a bit more fun seeing it in person.  We are slightly obsessed with a good pot of tea over here so if you are ever in the mood to share a cup, we would love to show you the space in person!

THE DREAM FACTORY // A NEW SEASON

A new season. Intern goodie bags for #carlyraeweddings

Every six months marks a new season as a new team of interns join our family and leave a lasting impression on our companies.  It’s an incredibly bitter sweet couple of weeks as we say good bye to the old team and welcome in the new.  This Tuesday was a big day for us as we welcomed in our new team, and for the first time ever we hired our first full time staff member, Brett!  Brett has been with us for a year and as Billy and I move forward into this new season we couldn’t imagine running the companies without her.  She will be stepping in as the Primary Petals Studio Director and will be helping us to grow in the coming years.

Mia, Paige, and Abigail

We also had the pleasure of welcoming three new girls to the family.  Mia as our new Creative Assistant, Paige as our new Floral Assistant, and Abigail as our new Project Manager.

Creating wedding inspiration mood boards with #carlyraeweddings

Billy and I have always learned the fastest by jumping into the deep end of things so on day one we challenged each of the girls to put together a mood board to see what could come up with.  I asked Mia to curate a mountain getaway wedding and the board she created #nailedit!

Mountain wedding inspiration mood board by Carly Rae Weddings #carlyraeweddingsWedding inspiration mood boards. #carlyraeweddings

Since Paige is going to be working with Brett over at Primary Petals, we wanted to see if she could take a few descriptive words and mash them together to create something pretty.  So for her board we said: Romantic boho with pinks and neutral tones.  #nailedit!

Romantic boho wedding inspiration mood board by Primary Petals and Carly Rae Weddings #carlyraeweddings #primarypetalsNew internship team hard at work at The Dream Factory #carlyraeweddings

Last but certainly not least we asked Abigail to dream up an English garden party wedding.  I love the arrangement spilling over out of the watering can.  Might have to use that idea for one of my clients coming up!  #nailedit!

English garden party wedding inspiration mood board by Carly Rae Weddings #carlyraeweddings

With over 35 weddings to go before 2014 is over this is going to be a crazy couple of months but I already feel relieved with these girls by my side!

STYLE SHOOT // WAREHOUSE

The Loft On Pine Wedding Inspiration #carlyraeweddings

I’ve always dreamt of doing a warehouse wedding shoot so when The Loft On Pine opened up down the street from my home it was the perfect excuse to pull together a team of incredibly talented creatives to make it a reality.  As always we start by curating a mood board and color palette.  Once thats finished we sit down with everyone on the team to brain storm different ideas.  For this shoot we wanted a romantic warehouse vibe with a modern twist.  I had a so much fun piecing this together with my team and the opportunity to collaborate with Jasmine Star is something I will cherish deeply!  I hope you enjoy the photos as much as we do.

Romantic modern warehouse mood board wedding inspirationThe Loft On Pine Warehouse Wedding Inspiration. Wreath by Primary Petals and invites by Smitten on Paper. #carlyraeweddings.The Loft On Pine Warehouse Wedding Inspiration #carlyraeweddings Bouquet by Primary Petals

This bouquet is out of control!  When we asked Primary Petals to come up with a green and white design for the shoot they quickly pieced together some ideas that we were so excited to see in person.  Needless to say they knocked it out of the park on this one.  Using peonies and ranunculus as the focal flowers they added in green mist, eucalyptus, ferns, and amaranths.  And to add that extra little flare they threw in a few pheasant feathers!

Primary Petals. The Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsCake by Sweet and Saucy Shop.  The Loft On Pine Warehouse Wedding Inspiration #carlyraeweddings

I’m completely in love with this naked cake by Sweet and Saucy and can’t get enough of the custom cake topper by Little Cat Co. Designs

The Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsPrimary Petals terrarium.  The Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddingsThe Loft On Pine Warehouse Wedding Inspiration #carlyraeweddings

I love how fun and playful this video by Fourth Films turned out.

Vendor Love

Photography: Jasmine Star
Videography: Fourth Films
Planning and Design: Carly Rae Weddings
Flowers: Primary Petals
Hair + Makeup: Beauty By Melina
Cake: Sweet And Saucy
Stationary: Smitten On Paper
Dress: Provided by Blush Bridal Couture
Rentals: Disregarden
Venue: The Loft On Pine